Frequently Asked Questions
What is a synthetic survey platform?
A synthetic survey platform uses AI models to generate survey responses that statistically match how real people would answer. Simsurveys' platform produces research-grade synthetic respondents validated against live panel data with KL divergence scores of 0.05-0.09 across consumer, healthcare, patient, and social research domains.
How does synthetic survey data compare to traditional panels?
Synthetic survey data delivers results in minutes instead of weeks, at roughly 1/10th the cost of traditional panels. In validation studies across 9 benchmark surveys, Simsurveys achieves 80-90% question-level accuracy against live panel data, with strongest performance on attitudinal and behavioral questions.
What are synthetic respondents?
Synthetic respondents are AI-generated survey participants whose responses replicate the statistical patterns of real populations. They are produced by domain-specific models trained on validated survey data, producing demographically representative responses without involving any real individuals.
Is Simsurveys an alternative to survey panels?
Yes. Simsurveys can replace traditional online panels for many research applications including concept testing, brand tracking, market sizing, and exploratory research. For final regulatory decisions or highly sensitive topics, we recommend using synthetic data alongside traditional panels.
What export formats does the platform support?
The platform exports data in CSV, SPSS (.sav), and Excel formats. Automated crosstabs, statistical analysis, executive summaries, and visualizations are included with every study.