Oracle Voices

AI-powered qualitative research

Qualitative depth. Quantitative truth.

Every digital panelist's answers are grounded in real population data — so your qualitative insights carry quantitative weight. Run focus groups and depth interviews with panelists built from validated consumer, healthcare, and social research models.

Get Started See How It Works
Live Session — Consumer Product Testing
M
Moderator

What's the first thing you consider when choosing between two similar products at the shelf?

S1
Sarah, 34, Suburban

Honestly, I look at the ingredient list first. If I can't understand what's in it, I put it back...

S2
Marcus, 28, Urban

Price per unit. I always do the math. But if the packaging looks cheap, I'll spend more on the other one...

Minutes
Not weeks to recruit & run
1-12
Panelists per session
100%
Attendance rate
Qual → Quant
Direct survey generation
Capabilities

Everything traditional qual promises. None of the wait.

Digital panelists with consistent demographics, psychographics, and behavioral profiles.

Digital Panelists

Create digital panelists with custom demographics, psychographics, and personality. Built from our consumer, healthcare, and social research domain models.

AI Moderation

Moderate manually or let AI run the session from a discussion guide. Multiple question types: open-ended, polls, rankings, targeted queries.

AI-Generated Insights

AI-generated session summaries with key themes, consensus and divergence points, and actionable recommendations.

How it works

From panelists to insights in four steps.

1

Build Your Panel

Create digital panelists with specific demographics and psychographics, or let AI generate them from a description.

2

Run Sessions

Moderate live or use AI auto-run with a discussion guide. Ask follow-ups, run polls, and target individual panelists.

3

Generate Insights

AI analyzes sessions for themes, consensus, and gaps. Export transcripts and insights.

4

Go Quantitative

Convert findings into full survey projects on the Simsurveys Platform. From qualitative discovery to quantitative validation.

Two moderation modes

Manual control or full automation.

Choose the level of involvement that fits your research style. Moderate sessions yourself with full control, or let AI handle everything from a structured discussion guide.

  • Manual mode: ask questions, follow up, probe deeper in real time
  • AI panel mode: select a discussion guide and let the AI moderator run the full session
  • Multiple question types: open-ended, polls, rankings, targeted queries
  • Direct questions to individual panelists, groups, or the full panel
  • Reuse panelists across multiple sessions for consistency testing
Panelist Configuration
Demographics
Gender Age Income Location Education Ethnicity
Psychographics
Personality Behavioral Values Custom Targeting
Panel Types
Consumer Physician (HCP) 15 Specialties
Output
Transcripts PDF Export AI Insights Survey Projects
Qual → Quant

From discovery to validation in one platform.

Oracle Voices doesn't just find insights — it connects directly to the Simsurveys Platform. Convert qualitative findings into full quantitative studies with one click.

  • Convert qualitative findings into survey questionnaires
  • Carry over demographic structure from focus group sessions
  • Validate qualitative themes with synthetic respondents on the Platform
Explore the Platform →
Research Pipeline
Voices
→
Insights
→
Survey
→
Platform
Why Oracle Voices

Traditional qual vs. Oracle Voices.

Traditional Oracle Voices
Timeline 4-8 weeks Minutes
Recruitment Expensive, unreliable Instant, precise targeting
Attendance No-shows, dropouts 100% every time
Scale 8-12 per group Unlimited sessions
Analysis Manual coding (weeks) AI insights in minutes
Reproducibility One-time, variable Rerun with same panel
Quant validation Separate study required Direct survey generation

Frequently Asked Questions

What is AI-moderated qualitative research?

AI-moderated qualitative research uses digital panelists — AI agents calibrated to specific demographic and psychographic profiles — to conduct focus groups, depth interviews, and open-ended research. Oracle Voices generates rich qualitative insights in minutes rather than the weeks required by traditional qualitative methods.

How do digital panelists work in focus groups?

Digital panelists are AI agents grounded in validated population data from Simsurveys' domain models. In a focus group setting, they respond to discussion guides with the perspectives, vocabulary, and reasoning patterns of their demographic profiles. The moderator can probe, redirect, and follow up in real time.

Can qualitative findings be converted to quantitative surveys?

Yes. Oracle Voices includes a qual-to-quant pipeline that converts qualitative insights into structured survey instruments. Themes identified in focus groups or interviews can be directly fielded as quantitative studies on the Simsurveys platform.

How does Oracle Voices compare to traditional focus groups?

Traditional focus groups cost $5,000-$15,000 per session, require 3-6 weeks for recruitment, and are limited to 6-8 participants. Oracle Voices generates equivalent qualitative depth in minutes with unlimited participants across any demographic segment, at a fraction of the cost.

What domains do digital panelists cover?

Digital panelists are available across all four Simsurveys domain models: consumer goods (CPG, retail, brand research), healthcare (physician and HCP perspectives), patient (healthcare experience, treatment attitudes), and social research (public opinion, policy attitudes).

Qualitative research without the wait.

Build panels, run sessions, and generate insights — all in one platform. No recruitment. No scheduling. No transcription.

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